Email Marketing

E-Mail Marketing For Dummies (Paperback)

Product Description
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly ef (more…)

Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover)

Review
“I would challenge anyone…not to gain something from reading this book.”  (Marketing Direct, January 2008)

Product DescriptionPraise for EMAIL MARKETING by the NUM8ERS “At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the b (more…)

The Constant Contact Guide to Email Marketing (Hardcover)

Product DescriptionThe leading email marketing firm shows you how to create high-impact, low-cost campaignsEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile e (more…)

Email Marketing: An Hour a Day (Paperback)

Product Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step- (more…)

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales (Paperback)

Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensi (more…)

Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns (Paperback)

From Booklist
Just what we need: a book encouraging “junk” e-mail. But not all e-mail marketing is “spam,” as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from s (more…)

The Truth About Email Marketing (Paperback)

Product DescriptionPraise for The Truth About Email Marketing   “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” (more…)

Successful Email Marketing Strategies [UNABRIDGED] (Hardcover)

Product Description
Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing, batch and blast — is serious trouble. It simply no longer (more…)

Email Marketing: A guide to the Internet’s most effective marketing tool (Paperback)

Product Description
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to d (more…)

The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success (Paperback)

Review
Don’t let the size of this 55-page paperback fool you! If less is is more, this is the book for you if you want to quickly find out what works and what doesn’t in email marketing. –Marketing Sherpa

Product DescriptionDo you know the seven strategies that lead to email succes (more…)