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This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on December 1, 1997. The length of the article is 865 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Research on voter history research, database overlays and priority targeting are the effective techniques in direct contact political campaigning. Priority precincts are identified through research on voter history, turn-out, drop-off, ticket-splitting and demographic counts. Database overlays such as pub… More >>

Finding priority voters with database overlays.(Making Your List and Checking it Twice: Practical Ideas for More Effective Use of Mailing Lists, Voter … An article from: Campaigns & Elections

Product Description
A goldmine of tested DM tips and techniques. DM guru Nat Bodian’s latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component–from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more–plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business–inc… More >>

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program