Many people have asked me, “What are the best home based jobs that don’t require a wealth of academic or on-site experience?” Surprisingly enough, quite a list of ideas pop up in my head – anything from online trading, affiliate marketing to just writing for companies who use blogs or articles as marketing tools to sell products. Well, some might say that these take quite a bit of prospecting and setting up, but I would disagree. The cost of starting up some of these online businesses sometimes takes no more than a website and a determined mind.
A friend of mine blind-sided me the other day. He told me he did not want the hassle of setting up a website or even squeeze his creative juices on a daily basis to come up with fresh content. He said,
“If I came to you and asked you, what is the easiest way to make money from home, what would you say?”
That was a baffling question, for a little while at least. My answer to that question was simple.
“Well, have you tried at telemarketing?”
Telemarketing has seen a shift these days, with more big name companies like Hilton Hotels, The Grand Millennium Group and many large transnational IT companies moving a lot of their land based telemarketing operations away from the physical realm to the virtual arena, securing more than 30% of its workforce as at-home users. Let’s face it, with at home telemarketing, companies don’t have to expend their budget on cubicles, workstations, welfare, employee insurance. Less is more in this instance and the bottom line is pretty cut and dried – a larger profit margin.
This applies to you as well. Telemarketing is big business, and companies and conglomerates are paying top dollar for these services. Earn anywhere from $12 – $50 an hour doing telemarketing – sometimes even more.
I can see the glint in your eyes as I saw the glint in my friend’s eyes just the other day. It is not that hard to be successful at telemarketing either. What you’ll need is a desktop or simple workstation – nothing top of the line, just enough to log on to your employer’s matrix and key in successful orders. You’ll also need a telephone, a clear voice and a polite disposition to handle difficult prospects.
Tenacity and determination are key aspects of this formula. You will be taking a lot of calls, but once you’ve hit your stride, adopted a winning script based on your employer’s product literature, you will see the money flow in like never before. Financial independence, freedom from debt and a secure work experience can be obtained from the comfort of your home.
And the last and most important aspect, is securing a marketing list for direct mail or telemarketing that ensures a high turnover. The integrity and quality of this list will ensure your success. Now you can’t just get a list from scratch, and most companies will give you one that is mediocre. A better alternative would be to turn to websites that actually offer worthwhile marketing lists that are tenable and highly recommended. A quick search on the internet will net you several good websites to start with. Don’t hesitate to shop around and carry out some research before investing in a quality list – the results will certainly be worth it!

Telemarketing is selling, telephone based collation of data, spreading information on services or products and appointment making. Recognized as a successful marketing tool telemarketing is used world wide to generate sales, subscriptions, and make B2B contacts.

Telemarketing is expensive as compared to sending out mailers in the post. But experience proves that telemarketing gets five times the response of direct mail. Telemarketing is an effective business generation tool provided:

1. The objectives are clearly delineated. Determine whether you want to promote a product, gather information from people, take orders over the phone, or communicate information. Get your sales and marketing team to ideate and set the goals clearly.

2. Set targets for the number of calls and decision making conversations of the number of successes to be achieved in each session.

3. Get in order a database that is relevant.

4. Decide on the pitch and make it as friendly and attractive as possible.

5. Always undertake a test run so that you can fine tune glitches.

6. Work on perfecting a script. This will act as a guideline for each call. The first two seconds or so must capture the attention of the target audience.

7. Work on the telemarketing exercise in a focused manner. Even if you are outsourcing the exercise make sure that the people making the calls understand your business and focus clearly. Both you and the telemarketing team will have to think alike for the exercise to be a success.

Telemarketing skills is all about managing time well and generating an interest in the sales pitch. Telemarketers must be friendly, convincing, positive and caring. The smile and joy must reflect in the voice and the speaking tone must be practiced and well modulated.

A well planned telemarketing exercise will help your business generate a database, building business contacts and leads, create an awareness of your business activities, and promote your products.

Tie-up with a telemarketing agency or handle the exercise yourself if you have the infrastructure. Since it is a long term relationship find a telemarketer you can strike a rapport with. Read as much as you can about telemarketing and learn about legal issues, best practices, and TPS registered telephone users.

Telemarketing is a successful business tool and will lead to good returns if planned well and implemented methodically. Among all the marketing exercises telemarketing has a proven success rate.

The World Wide Web has articles and in depth guides on telemarketing as well as online telemarketing professionals who will take care of all telemarketing needs.

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